Facebook Revenue Jumps Again, Buoyed by Mobile Advertising

Facebook Inc. squeezed nearly 30% more revenue per user in the fourth quarter, pumping its advertising muscle ahead of an anticipated slowdown in growth later this year.

Users spent more time watching videos on Facebook and its photo-sharing app Instagram, providing the social media giant with more slots for ads. That built on growth in mobile advertising that Facebook has been taking advantage of for several years.

Each user generated $4.83 in revenue in the fourth quarter, jumping from $3.73 a year earlier, Facebook said Wednesday, helping send the company’s revenue up 51% to $8.81 billion.

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