Social Media Marketing Trends for 2017 #1
1) Live video content is King.
Live video content is on the rise — in fact, 14% of marketers experimented with it in 2016, according to Social Media Examiner, and 43% plan to use interactive video this year, according to new survey data.
While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular — and they have the numbers to prove it.
In addition to Facebook Live and Periscope, Instagram and Twitter launched their versions of live video streaming in November and December 2016, respectively.
As for what to broadcast, there are a lot of brands out there that are nailing this strategy across several use cases. For example, many brands are using Facebook, Instagram, and Twitter to live stream events. This approach aims to keep your followers engaged with your brand by bringing an event they otherwise might not be able to attend directly to their screens.