Category Archives: Traditional Marketing

U.S. Media Spend Up 7% In 2016

  by Wayne Friedman, of Media Post U.S. ad spending slowed toward the end of 2016 — especially in the last month.December was virtually flat, with a 0.7% increase over December 2015, according to Standard Media Index estimates. For the year as a whole, 2016 was up 6.8% over the 2015. The last three months […]

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