Endoresement & Influencer Marketing

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Endoresement & Influencer Marketing

Getting a famous person to promote your product is a form of endorsement marketing. Customers willing to provide testimonials about the quality of your product and the efficiency of your staff constitute endorsements. Endorsements can be especially effective when you enlist the approval from trusted figures.

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.