“Effective communication is 20% what you know and 80% how you feel about what you know.”
The Planning of a Marketing and Public Relations strategy is one of the most difficult aspects of business for most small to medium sized companies. The numbers are extremely important when we develop our business and strategic plans because they tell us the bottom line. However, it is the Marketing Plan component that generates the revenue.
A sound marketing strategy takes in-depth research and careful planning. There are difficult questions to answer.
Most businesses fail because they make false assumptions about the market and create messages that are ineffective.
There is a lot of competition out there not only in delivering your product or service but also in attempting to get your message through all the competing advertising noise.